Nowadays, terms relating to “sustainable” are being thrown around left and right, without any true understanding of the underlying meaning:

  • Continuous
  • Viable
  • Feasible
  • Unceasing
  • Green
  • Resilient
  • Renewable

We’ve been working in the realm of sustainability for the last decade, and regardless of the industry, it all comes down to one core principle: EFFICIENCY. In creating a viable path moving forward, we must take into account three key components: time, money and resources. Using these as the foundational pillars, it’s beneficial to create multiple scenarios with a diverse range of variability. And the beauty is, such a system can be applied to virtually any goal/subject area: personal finance, construction, urban planning, education, purchasing polices, waste management techniques… and the list goes on.  With the end goal clearly defined, these scenarios are analogous to Google maps providing you with the shortest (or most efficient) route to your destination. Detailed analytics allows us to make informed decisions that will be not only viable, but carry the benefits of positive impacts (socially, financially and environmentally) that we should all strive to achieve.